How To Find The Right People


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I always make sure I hire people that are smarter than me.
— Aliko Dangote, Nigerian business magnate

Chances are, you are running a small business and company with lots of potential, but not a lot of revenue yet. So how do you recruit the best team without the fancy perks and amenities offered by bigger companies. The answer is looking at you in the mirror - that’s right, it’s you! There are lots of people who would rather work for a leader and company they admire than to work for an average company with free kombucha on tap. You’re looking for people who want to help the company grow and to grow with it, not for people who want free perks. There are several components that help immensely when it comes to recruiting top talent.

What top candidates are looking for:

  • Good Attracts Good: If you already have a team, can you convince others that they are a great team to work with? Good talent naturally attracts other great talent, so be sure to start with really motivated people. Your founding team and you are the forces that will cultivate and shape your culture, which will affect how other people enjoy their jobs.

  • Challenges & Ownership: Can you offer qualified candidates the chance to solve hard problems and growth opportunities in your company? This alone is enough to draw in some of the brightest candidates who want startup experience and an opportunity to develop their skills in a small company or organization.

  • Flexibility: You may find that taking risks can have big rewards. If a candidate is extremely qualified but needs to work remote, are you still willing to consider them? It may pay off to adopt innovative hiring models like remote work or flexible working hours as long as you are confident this will not affect the employee’s productivity and work results.

  • Pay & Benefits: Even if you cannot pay top rates, make sure it is still a reasonable number in your location. You may also have to offer full-time employees health benefits, so factor that into your cost calculations. What is reasonable pay in Montgomery, Alabama is very different than what is reasonable pay in New York City. Having a range of a minimum and maximum salary for a new employee gives you more room to negotiate. Also consider for differences in candidates’ education and experience.

If you know your mission and vision by heart, can you convince other people to believe in it too? By successfully communicating your brand and purpose, you will attract candidates who are better matches and who are more engaged, and engaged employees are much less likely to leave overtime. And now that you how to find who you’re looking for, where do you find the best people?