Tips for making a website
As you’re fleshing out your website with content and media, it’s important to keep some key tips in mind.
Write for every audience - don’t make customers use a dictionary to understand what you’re trying to say
Include a picture of yourself - This is especially important if you have a service based business You’ll want a clear, professional picture where you look sharp and aim for 500x500 pixels to get the best resolution. Customers like to see your smiling face more than a business logo. Consider investing on a professional headshot.
Use social media - Social media channels can be used alongside your website to distribute information and create extra buzz or user engagement. Use high-quality photos and other forms of media to grab your customers’ attention like videos about your business, or how to use your products or services.
Ask around for input -Find out what your friends or even customers think about your website to get fresh perspectives on what works and what needs tweaking
Know your flow - Understand data like how many people are visiting your site and what pages people spend the most time on so you can focus your energy wisely
Keep your website updated - Update prices, tell your customers about discontinued products/services
Use professionals - An unprofessional website can potentially put customers off, so hire developers, designers or photographers when you need them
Test the page across different devices - Keep mobile and tablet users in mind
Contact info - Make sure your contact details are correct and easy for your customers to find.
Search engine optimisation (SEO) - Make your website easy for search engines, such as Google, to find. This is called search engine optimisation (SEO). A web developer can help you with SEO for your website.
For more information, check out this article on Good Design Practices.