How to get more followers on instagram

If you’re reading this, chances are your Instagram following has stopped growing or it was never growing to begin with. In this article, we compiled a list of 20 tips and tricks to effectively use Instagram to increase engagement and grow massive following over time. Feel free to use anything you find useful for your particular business needs!


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  1. Invite your existing customers - Remember that when you want people to do something, you need to give them an incentive. In this case, a discount for your products to the first 100 could work just fine. 

  2. Promote your Instagram presence on other social sites - Make your Instagram profile easily discoverable. Share a link to your Instagram profile and give your existing social followers a reason to check it out.

  3. Use relevant hashtags - Use the search function within Instagram to find popular hashtags related to your product, service, or industry.

  4. Create a dedicated hashtag - Make sure it's in your profile, print it on your receipts, in print ads, on signage in your store and at relevant events.

  5. Post consistently - When users interact with your posts, that activity is visible to their followers. So give them something great to interact with!

  6. Post at the right time - To figure out the best time to post for your own brand, consider your audience. What does their typical day look like? When are they most active on Instagram?

  7. Engage - Participate in massively popular conversations. 

  8. Post Instagram Stories - People who use Stories are highly engaged. According to Instagram, nearly one in five stories results in a direct message.

  9. Use your bio URL - Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.

  10. Get descriptive with your captions - A picture is worth a thousand words, but you can't skip the words entirely.

  11. Use influencer marketing - Visit the profiles of each person you've identified as an influencer in your space, "Turn On Post Notifications" to be notified every time they share new content and interact with them regularly.

  12. Remove unwanted tagged photos - Feature the best user-generated content about you or your brand on your Instagram profile, so just remove tagged photos from the site.

  13. Approve photo tags - Change your Instagram setting so tagged photos won't show unless you approve them first.

  14. Develop your own Instagram style - This includes your “filter” theme and photo/content layout. I.e. post a video for every third post.

  15. Act local - Tag your location on every post.

  16. Run ads - These can be used to drive traffic, promote products or services. Remember to use incentives like discount codes to drive traffic to your business website.

  17. Schedule your Instagram posts - Invest time creating content, adding appropriate hashtags, engaging with customers, influencers and potential customers.

  18. Host a giveaway - Offer a prize that your followers can’t refuse! It can be books, gadgets, hats, shirts,

  19. Try the Live feature - Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.