Think about where you see ads around your community. Some places you should consider are bus stops, inside trains, benches, your local newspaper and billboards. Make sure that wherever you choose to advertise will be highly visible to your target customers, otherwise, you’ll be wasting valuable funds advertising to the wrong people!
Create your brand standards before you create promotional content. And make sure you decide what types of items are best for your particular business - flyers, stickers, ads, business cards etc.