As you mull over how to get your product or service to market, there are five basic categories of tasks you can follow to develop your product from start to finish. These are the steps to creating your first viable product or service that customers will pay for, and should be thought of as an iterative cycle in which you will continually improve your product.

The steps are as follows:


In this section, we will address each of these parts and provide templates and guides to help you get started on creating a sample product or service offering for your business that will lead you to your first sale! Designing and building the right offering(s) well lets you focus on other aspects of selling that come later like pricing, positioning, and delivery to the customer.


“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them.”

—Madam C.J. Walker