Provide a service to customers
At this point, you’ve found someone who has a problem and convinced them that you are the right person to help them. They have requested a quote, or made some sort of contact.
How will you provide your services to your customers?
All service-based businesses are very different. Use the general guidelines below to help you design your own process for how you will provide your services to customers.
Initial contact with a potential customer
Decide if you need to have an initial consult with your potential customer. Offering free consultations can help you build trust and even provide an opportunity to upsell.
Book initial consult to evaluate if they are fit to receive your services
Travel to client, meet client at predetermined location
Conduct initial consult
Collect basic client information
Do you require any paperwork/legal forms?
Decide if the client is a good fit for your business
No - send thank you email with explanation for lack of fit
Yes - follow the steps below
Decide if your customers can book you without an initial consult
Show gratitude: Send thank you email and welcome customer to your business
Book appointment to deliver services, this will be impacted by how you decide to sell your services
Can they book online only, or can they also book through email or call?
Deliver your services
Decide where you will deliver your services
Will you travel to the client in their home
Will you travel to meet the client at a predetermined location
Will the client travel to you
Dress for success: Project your own business image well while dressing at least as formally as your customers
Confirm your checklist for any tools/equipment you many need to bring
After you deliver your services
Send thank you email and thank the customer for their business
Include a special offer or freebie in exchange for review
Include a special offer or freebie in exchange for referrals
What is important about how you provide your services to customers?
Now that you’ve generated your first few clients it’s time to do the work. It’s important that you regularly go above and beyond when you deliver your services, especially for your first few clients. Providing consistently excellent work will lead to strong testimonials you can place on your website, and potentially even referral work.
It’s important to remember that this is a long-term game and all about consistency. Keep at it and you will see success.