Customer types - define your target audience

Customer Segments Template.png

Customer Types Template

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What are customer types?

Your customer types will become your target audience, which defines the market you want to enter. This foundation will help you prove that a market exists for your product or service and narrow the range of potential customers to the ones who are willing and able to buy your product.

How do I define my customer types?

Once you have defined your customer segments, you’ll want to distinctly label them and assign characteristics that distinguish them from one another. Then, you can decide tactics and messaging that will be most effective for each group.

We’ve created a basic outline to help you track each customer type. We will help you create or design a marketing “persona” to target your audience. A marketing persona is defined as a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience. Building personas for your core audience can help improve the way you solve social media challenges for your customers. Focus on create 2-3 different customer types for your business and use any combination of customer demographics. Here are some basic guidelines for things you should consider.

  1. Main type(s) of customer and don’t forget give your customer a name!

    • Think about your main customer type based on demographics, what they do, where they shop, their household income, whether they have kids, etc.

    • Remember to start with the most important customer type first

  2. Secondary type of customer, these should fall in a distinct bucket than your main customer type

    • Who are these customers?

    • What they do?

    • Where they shop

    • Household income

    • Do they shop online or in-store?

For example SKY’S THE LIMIT has two types of customers:

  1. Customers (young entrepreneurs) who have a business idea, but haven’t started the business yet

  2. Customers who’ve already started businesses but need an interest-free loan or access to advisors and mentors.

Why is it important to have different customer types?

Defining your customer types is important because it allows your business to precisely reach customers with specific needs and wants and to deliver a much more relevant and less one-dimensional experience. Once you define how you will target your customers, you’ll know exactly which persona(s) you are speaking to when you write any given blog post, email or sales page, (or even create a new product). In the long run, it will benefit your business because you will be able to use your resources more effectively and make better strategic marketing decisions.

Pro Tip

When building your customer types, start with your most important customer type first.