Once you have identified the group(s) of customers that you want to focus your time on and you have talked to some potential customers, you’ve found your core customer segment(s). You’ll want to spend most of your time reaching out to and developing strong relationships with these segments. What will make that easier is to distinctly label them and assign characteristics that distinguish them from one another. Then, you can decide tactics and messaging that will be most effective for each group. Use the following exercise to practice doing just that.

Use the guide below to understand how to accommodate each customer group through messaging. You can either print the slides or make your own online copy to reference later on.

PRO TIP: Start with the most important customer type first.