IT’S YOUR VIBE
You may not realize it at first, but colors play a huge role in our perception of the world. When you see a yellow street light, you realize you need to slow down. But when you see yellow golden arches, you might also want to slow down for fries at McDonald’s! We associate certain emotions with colors, and colors trigger subconscious cues in our brain. Did you know that our heart actually beats faster when we see the color red?
It’s important to understand how we perceive colors, especially when it comes to choosing colors for your brand. So what do different colors mean?
The Look & Feel
Of Your Brand
With your colors in mind, it’s time to decide what you want the overall look and feel of your brand to communicate.
Who are you catering to?
What do you want them to take away from your website and online presence at first glance?
Are there other brands you admire and want to emulate?