Building a brand

Basic Branding Exercise

Basic Branding Template

Click the button to copy our template to your Google Drive

What are the basics to build a brand?

We believe there are some core steps you have to take to build the most fundamental aspects of your brand. These steps are naming the business, creating a tagline, figuring out how to talk about the business to other people, creating a logo, designing how the business looks (i.e. colors, style, etc.). Before we get started copy the Branding Guidelines Google Docs template to your Google Drive.

How do I create my brand?

Building a brand can seem like a difficult task, but it’s also exciting work. This is where you can really put your stamp on the world - almost literally. We’ve put together a few questions you can answer and use as guidelines!

  • What three words best describe your business’ brand?

  • What message do you want your brand to tell your customers? What is your business’ story?

  • What words do you want your customers to think of when they see your brand?

  • What does your business have that big corporations do not?

  • What do you want your brand reputation to be?

  • Who can help you build your brand and make it visually seen?

How many brands do you recognize?

How many brands do you recognize?

Some simple steps to a memorable brand include:

  1. Create a name

  2. Create a tagline

  3. Create a pitch

  4. Choose the colors for your brand and logo

  5. Design a logo

Why is creating a brand important?

Branding promotes recognition.If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services. Your brand tells people about your business through your full brand experience. From the visual elements like the logo to the way that your phones are answered, you’re telling your customer about the kind of company that you are. Your brand provides motivation and direction for your staff. It tells them how to act, how to win, and how to meet the organization’s goals. A strong brand generates referrals. People love to tell others about the brands they like. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. Additionally, a strong brand website strategy, like backlinks, is critical to generating referrals or viral traffic. A strong brand helps customers know what to expect. A brand that is consistent and clear puts the customer at ease because they know exactly what to expect each and every time they experience the brand. It is important to remember that your brand represents you and your promise to your customer. When you create a great brand, you create value that far exceeds the physical value of your business.

Pro Tip

Try testing your ideas with your friends and family! They’ll likely give you the most honest feedback and help you create the most impact. And remember to design for all your customers including those with disabilities, the color blind and dyslexic.