Ways To Sell Online
Digital sales methods are centered on using technology to reach customers. It will be helpful to familiarize yourself with both kinds of methods, so you can mix and match practices that work best for your company or organization.
These are our top 8 ways to sell online:
Search Engine Optimization SEO
Viral & Guerilla Marketing
Existing Online Marketplaces
Digital Marketing & SEM
Use your Facebook, Instagram and Twitter accounts to engage customers. Make interesting, cool and educational posts to get people to take your business seriously. Let people know what your business is doing, how it can help them - try to post regularly (at least every couple of days).
Ask your friends and coworkers to post about your business and review products they’ve tried.
Create a list of emails of everyone you know. Put them in a Google Spreadsheet or Excel Document, or use a free service like Mailchimp.
Then, start emailing everyone on the list at the same time with updates about your business and photos of your progress each week!
Digital Marketing & SEM
Most advertisements are now done digitally online - think about how you could create ads online for your business. Create an interesting ad that helps people understand how your products and services benefit them!
Consider buying $20 worth of Facebook Ads to market your website or social media pages. Check out Google Ads and see how you can create advertisements on Google for your business.
Set a spending limit each month so that you don’t spend more money than you want to on marketing.
Blogs & Editorial
What popular internet blogs do your customers go to? Do some customer research to find out where you can reach your core customers.
Go onto those blogs and start writing interesting or educational things - prove you are an expert in your domain and then drop a link to your website. If people like what you have to say, then they might click on your website link and purchase services or products from you!
Search Engine Optimization (SEO)
Check out how SEO for your website works online - learn about keywords, sitelinks, white-hat SEO, mobile-friendly design, meta-tags, etc.
Improve your website so that you rank higher on Google’s search engine when people search for the products and services that your business offers.
Viral & Guerrilla Marketing
“Guerrilla Marketing” - think about how you can do something so interesting, crazy or unique that you attract the attention of newspapers and TV news stations. This could be a marketing scheme, a video you make, a photo or an article you write.
The goal is to create something that will go viral, something that people will share with all of their friends. This is a place where your creativity can go a long ways to getting your business name out there.
Always consider the risks involved in your marketing stunt before you do it!
Content Marketing involves you becoming a subject matter expert in your field. If your customers learn from you and value your insight, then they might buy from you!
Publish articles on LinkedIn or post on blogs or send emails to your mailing list with educational material presented in a fun, easy-to-read way.